Build your strategic brand foundation in minutes, not months
Essential questions for immediate clarity
Complete brand discovery journey
See how it works with example data
Basic info to personalize your workshop
Why does your company exist?
Problem: "Emma struggled with adult acne while working 60-hour weeks. Every skincare routine required 10+ steps and 30 minutes she didn't have."
Aha moment: "After formulating a simple 3-step routine that worked, colleagues started asking what she was using. Within 3 months, she was making batches for 20 people."
What makes you angry: "The skincare industry profits from complexity. They sell 12 products when you need 3."
exists because you saw a problem others ignored. This origin story is your most powerful marketing asset—it's authentic and relatable.
Who do you serve? Build your customer avatar.
Name: Corporate Carla
Demographics: 28-42, urban professional, $80K-150K income, works in consulting/finance/tech
Discovery moment: "She's stressed about a big presentation, noticed her skin is breaking out again, googled 'fast skincare routine that works' at 11pm"
Skeptical because: "Been burned before by products that promised miracles. Thinks 'simple' means 'won't work.'"
They discover you at a moment of frustration, seeking a solution that actually works. Your job is to overcome their skepticism with proof and authenticity.
If your brand was a person, who would they be?
Your brand communicates with a distinct personality. This consistency builds trust and recognition across every touchpoint.
What makes you different from everyone else?
"Unlike other...": "Unlike other skincare brands, we optimize for time, not for selling you more products"
"We believe...": "We believe the best skincare routine is the one you'll actually do"
"Our unfair advantage...": "Our founders lived this problem. We have credibility with busy professionals because we ARE busy professionals."
You stand apart from competitors with a clear, defensible position. This guides every marketing decision.
What should people remember about you?
Now you have a clear, memorable message that can guide all your marketing. Use it everywhere.
Let's consolidate everything into your foundation
Here's your strategic foundation, ready to use
"We exist to help people achieve extraordinary results."
Your ideal customer description
"Your key differentiator statement"
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